New Marketing Experience - Dallas

November 16, 2010

Texas Star Meeting and Facility

Speakers

Speaker List

Sorted alphabetically by last name

Natanya Anderson

VP Content Strategy and Delivery

Powered

As Vice President of Content Strategy and Delivery, Natanya Anderson guides the development and delivery of creative content to Powered's clients, including HP, Sony, iVillage, Atkins and RadioShack. Natanya brings over 15 years of experience developing strategic online content for leading brands and has worked across all areas of creative delivery, from integration of content and technology to development of creative strategies in support of client marketing programs. Her team provides content across a variety of formats, from video and rich Flash-based user environments to in-depth courses and engaging web content. Ms. Anderson has authored more than a dozen books on web technologies and has been on the faculty of several national conferences: including HP World, Mac World, and HP + Interop.

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Colin Bower

Senior Vice President/Chief Operating Officer

New Marketing Labs

Colin Bower is responsible for Business and Corporate strategy at NML. Colin has 19 years experience as a successful media, business and strategy professional, having advised clients, managed groups and companies across online, digital and wireless platforms. Colin was AOL Interactive's Director of Business Development where he was responsible for working with best in class partners to develop marketing and ad campaigns in the information, communications technology and finance verticals. Colin has been a successful CEO in the digital media space, restructuring and bringing a European public media company profitably into the digital world by generating new revenue through interactive content development and sales.

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Chris Brogan

President

New Marketing Labs

Chris Brogan uses social media and other web technologies to build digital relationships for businesses, organizations, and individuals. He blends his ten years experience in social media with 16 years of enterprise technology experience to deliver actionable strategies for companies to use to engage their communities and build business relationships. Chris's blog is in the Technorati Top 100 blogs in the world, and ranks in the top 20 of the Advertising Age Power150. Chris is the co-founder of PodCamp, the international new media conference series with over 60 successful events all over the world. He is the co-author of a new book, Trust Agents, with Julien Smith, about these very topics.

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Rick Burnes

Inbound Marketing Manager

HubSpot

Rick Burnes is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He leads HubSpot's content marketing team -- the group of marketers that uses social media, content and search engine optimization to get HubSpot found by prospective customers. Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times. Rick is active on Twitter (www.twitter.com/rickburnes) and occasionally posts on his personal blog (www.rickburnes.com). He resides in Cambridge, MA.

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Greg Cangialosi

CEO

Blue Sky Factory

As an ambassador of email marketing and new media, Greg Cangialosi has built a reputation as a pioneer in today's online landscape. He is a seasoned e-mail marketing veteran, developing and executing successful strategies for a wide and diverse client base. His organization supports the email marketing for brands of national and international scope, from leading Fortune 500 companies to performing artists such as U2 and Justin Timberlake. In addition to a focus in email marketing, he has also pioneered new media initiatives for companies including Verizon Wireless, GM/Pontiac, and Disney. Greg is a seasoned lecturer on the topic of email marketing and social media, and is also the lead author of "The Business Podcasting Book," a primer on new media for marketers. Web - www.blueskyfactory.com / Blog - blog.blueskyfactory.com

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Stu Carty

Regional Development Director

Constant Contact

With progressive experience in the enterprise software industry, Stu Carty is a veteran sales and marketing specialist. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Stu offers proven success in both B2B and B2C email marketing.

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Tim Hayden

Chief Strategy Officer & Partner

Blue Clover Studios

Tim Hayden is recognized as a competent speaker and marketing advisor to brands in both the B2C and B2B marketplaces. He is a marketing scientist that studies communications behavior and the technologies that reshape it every day. With more than 15 years of experience in interactive marketing, entertainment and media consulting, Tim brings innovative strategies to life through the integration of mainstream media, events, mobile and social media. At Blue Clover Studios, he leads business development efforts, client strategy and directs execution in national and international marketing efforts. Prior to Blue Clover, Tim spent seven years as CEO of GamePlan Marketing, an Austin-based experiential marketing agency where he coined the term "Live-Mobile-Online." In 2004, he produced a guerilla marketing campaign for the Bluetooth SIG heralded as "The Greatest Tradeshow Marketing Stunt Ever" by the editors of MarketingSherpa. In the years since, Tim has overseen production of Bacardi's first social media/event marketing campaign, Dell's first social media widget, and AMD's most-viewed online video (650K+ views), while achieving other innovative accomplishments for clients such as IBM and Nintendo.

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Justin Levy

Director of Business Development

New Marketing Labs

Justin Levy is Director of Business Development, Corporate Strategy & Client Services of New Marketing Labs, a new media marketing agency. In this role Justin helps large and mid-sized businesses navigate the unknown seas of new media marketing including how to use social media tools, blogs, community platforms, and listening tools to drive business value. Justin and his team help their clients to move the needles that they care about moving using these new and emerging resources. Clients include: SAS, Sony, PepsiCo, Microsoft, Citrix Online, Titleist, The Henry Ford, and several other best-in-class clients. Justin is also the conference director of the Inbound Marketing Summit and New Marketing Experience conferences.When not busy with New Marketing Labs, Justin is Partner and General Manager of Caminito Argentinean Steakhouse, located in Massachusetts. Through the use of social media marketing techniques, Justin has successfully grown his steakhouse at least 20% in sales every month for 24 months straight. Because of this success, Justin and Caminito have been featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world.Justin writes and creates media of all kind over at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5,000 blogs worldwide according to Technorati. Justin is founder and editor of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips and recipes, as well as currently writer and co-editor at workshifting.com, a blog dedicated to the mobile and diversified workforce. Justin is the author of the forthcoming book, "Facebook Marketing: Designing Your Next Marketing Campaign" slated for release in May 2010.Justin received a Master's degree in Homeland Security from the University of Connecticut as well as dual undergraduate degrees in Sociology and Criminal Justice from the University of Hartford.

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Mike Lewis

Vice President of Marketing

Awareness

Mike is the VP of Marketing at Awareness and is responsible for driving Awareness' brand as the leading on-demand Social Media Marketing Software provider. Before Awareness, Mike founded Stimulate Solutions, a SaaS provider focused on leveraging social media to target leads and increase demand. Previously, Mike led marketing at several early stage firms, growing them into successful organizations. As VP of Marketing at PlatformQ, drove demand, led strategic partnerships and built awareness for the company's premier events. As VP of Marketing at Salesnet, he drove all marketing activities, leading to an acquisition by RightNow (NASDAQ: RNOW). Mike was also President of BMA Boston from 1/05 - 1/09, growing revenue 120% and demand 200%, the largest increases in chapter history. He also serves as the Chairman of Marketing in the Bentley University graduate alumni association. You can find Mike on his blog http://blog.socialepisodes.com, twitter http://twitter.com/bostonmike, facebook http://www.facebook.com/bostonmike and linkedin http://www.linkedin.com/in/lewismich

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Amber Naslund

Director of Community

Radian6

Amber Naslund is a social media and marketing practitioner, and the Director of Community for Radian6 social media monitoring. There, she's responsible for client engagement, community building, and helping companies build sound strategies for social media listening, measurement, and engagement.She's spent the last 15 years or so working with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, and has enjoyed a diverse career as a fundraiser, client services professional, corporate marketing director, and an entrepreneur.Amber is also a frequent speaker at conferences and private events, talking about the practical applications and business strategies for the social web. An avid writer and passionate content creator, Amber blogs at AltitudeBranding.com, focusing on community, communication, and the rising tide of social business. She's been recognized among Forbes' 20 Best Social Media and Marketing Blogs By Women, as PostRank's top community management blog of 2009, as one of the Top 10 Social Media Blogs of 2010, and among the AdAge Power 150.

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David Thomas

Social Media Manager

SAS

David B. Thomas is Social Media Manager at SAS, the leader in business analytics software and services. Dave started his career as a reporter and since then has worked in marketing communications for a variety of companies and clients, mostly in technology. Before coming to SAS in 2007 as corporate PR representative, he worked for Yep Roc, a leading independent record label, where he directed web and social media marketing and launched the web store. Dave has been actively communicating online since 1994 when he joined his first Internet forum, and began blogging in 2002 when he wrote the daily update for the Iceland Airwaves music festival. You can find all of Dave's online presences at dbthomas.com.

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Dale Underwood

President

EchoQuote

Do you have a tough time justifying the ROI of new marketing methods to the C-suite? Dale can help. After selling his IT VAR business in 2005, he launched EchoQuote to help B2B companies convert inbound website traffic into real sales opportunities. Using the power of social media and unconventional offers, Dale has turned low converting websites and blogs into B2B lead machines with several generating more than $10 Million in Marketing Funnel Value (MFV) per month. Need a big idea to crush your lead conversion goals? Ask Dale.

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Tom Webster

Vice President Strategy

Edison Research

Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. He has spoken at numerous events including the Advertising Research Foundation's annual conference, the National Association of Broadcasters convention, and the New Media Expo. He is also the author of several widely quoted new media studies, including "The Podcast Consumer Revealed," the fourth iteration of which will be published in May 2009. Edison Research is a global leader in market and consumer research for businesses and media organizations worldwide, and has been the sole provider of exit poll information to the six major news organizations --ABC, CBS, CNN, FOX, NBC and The Associated Press--since 2003. Edison has conducted exit polls and collected precinct vote returns to project and analyze results for every major primary and the general election in 2004, 2006 and 2008.

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