Opening Keynote - What is New Marketing and How Does it Affect My Business?

11/16/2010 8:30:00 AM

In this session, the New Marketing Experience team leaders will lay out a roadmap for thinking about the changing marketing world and the ever-evolving landscape of digital marketing. It will explore and differentiate between digital marketing and social media marketing and will provide a framework for analyzing which aspects of new marketing fit for your organization.

Speakers:

Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media

11/16/2010 8:50:00 AM

Social media doesn't belong solely to just marketing, communications or PR. Social media cuts across multiple business units including marketing, communications, PR, sales, IT, legal, customer service, and others. How do you properly involve all of these stakeholders? How do you organize social media within a corporation? This session will help you and your team to break out of the silos and discuss strategies, tactics and case studies of forming the digital bridge within your organization.

Speakers:

Forming the Digital Bridge - Deep Dives

11/16/2010 9:15:00 AM

In this deep dive you will discuss the previous panel discussion with your group of 15 - 20 peers and will work with your group of peers to discuss innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on 5 key take-aways that can be implemented immediately

Measurement, Data Interpretation & Analysis: Making Sense of It All

11/16/2010 9:55:00 AM

What's your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your internet marketing to calculate your return on investment and to fine tune every aspect of your internet marketing. Go beyond page views and visitor counts to get at the real bottom line in internet marketing-a real customer feedback loop for every investment. Once you do, you can do more of what works, and less of what doesn't. You'll find that it's amazing how smart you can look when you do what your customers want.

Speakers:

Measurement, Data Interpretation & Analysis - Deep Dives

11/16/2010 10:25:00 AM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Sales 2.0 - Beyond Cold Calling and Improved Face to Face

11/16/2010 11:05:00 AM

Your sales team knows how to work a database of leads by calling them over and over, hitting them with email blasts, and closing hard. With the new marketing tools available, get inside your prospects' heads. Learn what matters to them outside of the sale. Explore which social tools will full your funnel. Build relationships that facilitate a strong close.

Speakers:

Sales 2.0 - Deep Dives

11/16/2010 11:30:00 AM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Keynote Presentation - Adjusting Your Marketing Spend and Tactics for Social Media

11/16/2010 11:50:00 AM

You're looking to understand how Twitter and Facebook and blogging and YouTube and all these other tools interweave with your marketing. Learn how to understand the differences between spending for the social web, and/or the human costs of all the time it takes to succeed with these new tools. We'll lay out some simple strategies and then talk more about spend, tactics, and the human cost of doing human business with the social web. This is not your typical "twitter is cool!" presentation. This is the details, the nuts, the bolts, and everything in between.

Speakers:

Content Marketing: Attacking the Interwebs from All Angles

11/16/2010 1:20:00 PM

No longer are you worried whether or not you received back the marketing brochure creative and approved this week's new advertising. Now you're being asked to create blogs, video, podcasts, newsletters, webinars, photos, social media news releases, eBooks, online communities, forums, whitepapers and every other form of content imaginable. You don't know where to start or how to manage it all. You don't understand how all of this will help your company develop more leads and help you to close more business. During this session you will learn how other companies like yours are successfully implementing sound content strategies.

Speakers:

Content Marketing - Deep Dives

11/16/2010 1:50:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Email Is Alive And Well: Email Marketing Best Practices and Database Development

11/16/2010 2:10:00 PM

Every few weeks you hear a debate flare up over whether or not social media is pushing email by the way side. But, email is not dead! In fact, businesses are sending more email than ever before. Learn how to properly grow and manage your email database and develop email marketing creative's that will increase your open, click and sharing rates.

Speakers:

Email Is Alive And Well - Deep Dives

11/16/2010 2:40:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

PR 2.0 Moving Beyond the Press Release

11/16/2010 3:10:00 PM

Over recent years, as with several other business units within businesses, PR has changed. PR now requires that you move beyond just sending press releases and organizing events. Understanding how PR has evolved and how you can keep up with these changes will ensure that you stay relevant. Hear from hardened PR veterans and visionaries to understand where PR has come and where it's going over the next several years and what changes you should be making.

Speakers:

PR 2.0 - Deep Dives

11/16/2010 3:30:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Listening, Monitoring, and Wiring Your Company for Benefit

11/16/2010 3:50:00 PM

We've told you to listen for over two years now. Let's get much deeper into this and explore how to wire your company to react to every pulse that hits your network. Learn the many facets of monitoring, including PR, marketing/sales opportunity, development and research, and more. Go beyond sentiment and name recognition and see the next generation of what to do with this from a marketing and company-wide opportunity focus.

Speakers:

Listening and Monitoring - Deep Dives

11/16/2010 4:20:00 PM

In this deep dive you will discuss the previous panel discussion with your group of 15 - 20 peers and will work with your group of peers to discuss listening programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on 5 key take-aways that can be implemented immediately

Experiential Marketing From Live to the Web and Back Again

11/16/2010 4:40:00 PM

Being there still matters. What makes your face to face events and promotions sing? And more importantly, how can you amplify these efforts, reach those who couldn't make it there in person, and improve your lead prospecting and other goals by taking the experience to all the appropriate touchpoints.

Speakers:

Experiential Marketing - Deep Dives

11/16/2010 5:10:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately