New Marketing Experience - Dallas

November 16, 2010

Texas Star Meeting and Facility

Agenda

11/16/2010
07:45 - 08:30Registration
08:30 - 08:50Opening Keynote - What is New Marketing and How Does it Affect My Business?
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
Justin Levy, Director of Business Development
New Marketing Labs
Chris Brogan, President
New Marketing Labs
08:50 - 09:15Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
David Thomas, Social Media Manager
SAS
09:15 - 09:35Forming the Digital Bridge - Deep Dives
09:35 - 09:55Showcase Opens
09:55 - 10:25Measurement, Data Interpretation & Analysis: Making Sense of It All
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
Tom Webster, Vice President Strategy
Edison Research
10:25 - 10:45Measurement, Data Interpretation & Analysis - Deep Dives
10:45 - 11:05Networking Break
11:05 - 11:30Sales 2.0 - Beyond Cold Calling and Improved Face to Face
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
11:30 - 11:50Sales 2.0 - Deep Dives
11:50 - 12:20Keynote Presentation - Adjusting Your Marketing Spend and Tactics for Social Media
Chris Brogan, President
New Marketing Labs
12:20 - 01:20Visit the Showcase and Lunch
01:20 - 01:50Content Marketing: Attacking the Interwebs from All Angles
Mike Lewis, Vice President of Marketing
Awareness
Chris Brogan, President
New Marketing Labs
Rick Burnes, Inbound Marketing Manager
HubSpot
Natanya Anderson, VP Content Strategy and Delivery
Powered
01:50 - 02:10Content Marketing - Deep Dives
02:10 - 02:40Email Is Alive And Well: Email Marketing Best Practices and Database Development
Stu Carty, Regional Development Director
Constant Contact
Justin Levy, Director of Business Development
New Marketing Labs
Greg Cangialosi, CEO
Blue Sky Factory
02:40 - 03:00Email Is Alive And Well - Deep Dives
03:00 - 03:10Networking Break
03:10 - 03:30PR 2.0 Moving Beyond the Press Release
Justin Levy, Director of Business Development
New Marketing Labs
03:30 - 03:50PR 2.0 - Deep Dives
03:50 - 04:20Listening, Monitoring, and Wiring Your Company for Benefit
Amber Naslund, Director of Community
Radian6
Chris Brogan, President
New Marketing Labs
04:20 - 04:40Listening and Monitoring - Deep Dives
04:40 - 05:10Experiential Marketing From Live to the Web and Back Again
Justin Levy, Director of Business Development
New Marketing Labs
Tim Hayden, Chief Strategy Officer & Partner
Blue Clover Studios
05:10 - 05:30Experiential Marketing - Deep Dives

Featured Speakers

Chris Brogan

Chris Brogan

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Connect with Chris
email chris [at] chrisbrogan [dot] com
Feed chrisbrogan.com
Twitter @chrisbrogan
Facebook dotchrisbrogan
LinkedIn in/chrisbrogan
Justin Levy

Justin Levy

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Connect with Justin
email jlevy [at] newmarketinglabs [dot] com
Feed justinrlevy.com
Twitter @justinlevy
Facebook justinlevy
LinkedIn in/justinlevy
Colin Bower

Colin Bower

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Connect with Colin
email cbower [at] newmarketinglabs [dot] com
Twitter @colinmbower
LinkedIn in/colinmbower

Sponsors

 
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