New Marketing Experience 2010 - San Francisco

Fort Mason Center

Speakers

Speaker List

Sorted alphabetically by last name
 
Scott Albro

Scott Albro

Founder and CEO

Focus

Scott Albro serves as the President and CEO of Focus (Focus.com). He founded Focus with the belief that the internet is the vehicle to make business expertise available to everyone. Before founding Focus, Scott was the VP of Business Development at Covalent, one of the world's leading open source companies, recently acquired by VMware. While at Covalent, Scott led a variety of business and product development initiatives. Previously, Scott was Director of Business Development at Corio, a managed services provider acquired by IBM. He played a key role in defining Corio's business model and developing strategic relationships with Corio's partners. He joined Corio after working as an analyst for G2R, a market research consultancy acquired by the Gartner Group. At G2R, Scott advised technology companies on various sales, marketing, and product issues. Scott received his B.A. from Duke University.

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Natanya Anderson

Natanya Anderson

VP Content Strategy and Delivery

Powered

As Vice President of Content Strategy and Delivery, Natanya Anderson guides the development and delivery of creative content to Powered's clients, including HP, Sony, iVillage, Atkins and RadioShack. Natanya brings over 15 years of experience developing strategic online content for leading brands and has worked across all areas of creative delivery, from integration of content and technology to development of creative strategies in support of client marketing programs. Her team provides content across a variety of formats, from video and rich Flash-based user environments to in-depth courses and engaging web content. Ms. Anderson has authored more than a dozen books on web technologies and has been on the faculty of several national conferences: including HP World, Mac World, and HP + Interop.

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Colin Bower

Colin Bower

Senior Vice President/Chief Operating Officer

New Marketing Labs

Colin Bower is responsible for Business and Corporate strategy at NML. Colin has 19 years experience as a successful media, business and strategy professional, having advised clients, managed groups and companies across online, digital and wireless platforms. Colin was AOL Interactive's Director of Business Development where he was responsible for working with best in class partners to develop marketing and ad campaigns in the information, communications technology and finance verticals. Colin has been a successful CEO in the digital media space, restructuring and bringing a European public media company profitably into the digital world by generating new revenue through interactive content development and sales.

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Chris Brogan

Chris Brogan

President

New Marketing Labs

Chris Brogan uses social media and other web technologies to build digital relationships for businesses, organizations, and individuals. He blends his ten years experience in social media with 16 years of enterprise technology experience to deliver actionable strategies for companies to use to engage their communities and build business relationships. Chris's blog is in the Technorati Top 100 blogs in the world, and ranks in the top 20 of the Advertising Age Power150. Chris is the co-founder of PodCamp, the international new media conference series with over 60 successful events all over the world. He is the co-author of a new book, Trust Agents, with Julien Smith, about these very topics.

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Rick Burnes

Rick Burnes

Inbound Marketing Manager

HubSpot

Rick Burnes is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He leads HubSpot's content marketing team -- the group of marketers that uses social media, content and search engine optimization to get HubSpot found by prospective customers. Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times.Rick is active on Twitter (www.twitter.com/rickburnes) and occasionally posts on his personal blog (www.rickburnes.com). He resides in Cambridge, MA.

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Stu Carty

Stu Carty

Regional Development Director

Constant Contact

With progressive experience in the enterprise software industry, Stu Carty is a veteran sales and marketing specialist. Stu has served as both an expert consultant and top executive with several software start-ups and small businesses, helping to define and launch their sales and marketing programs. Stu offers proven success in both B2B and B2C email marketing.

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Michael Damphousse

Michael Damphousse

CEO / CMO

Green Leads

Mike is the consummate sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others. After serving as CMO at two software companies, Mike created Green Leads to leverage technology, the human asset, and today's ever changing trends. Mike has developed a new brand of marketing that delivers ROI in this 2.0 world. Green Leads serves companies of all sizes, from 30 person startups to billion dollar software giants. Mike's blog, Smashmouth Marketing is widely read amongst b2b marketing professionals.Prior to Green Leads, Mike served as both an entrepreneur and executive. He was CMO of Infoteria, an XML software company. He was founder and CMO of Pangaea Software, an enterprise level software solutions company. He started his career at Modicon as a 19 year old co-op student. From there he held positions in engineering, sales, marketing and business development. Over the years, Mike has served on several boards of both commercial and non-profit ventures. Mike holds a BS in Computer Science from Merrimack College.

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Pawan Deshpande

Pawan Deshpande

CEO

HiveFire

Pawan Deshpande is the CEO of HiveFire, which he founded in 2007. HiveFire is a machine learning and natural language processing startup that helps businesses increase their online-communications relevance. As a result of using HiveFire, businesses experience increasing, qualified, online-traffic recurrence and natural-search, SEO impact, without the need for additional staff or technology. HiveFire's philosophy is that online marketing software should be easy, but powerful, giving executives influence in all online channels, including Social Media. Deshpande leads the overall management and product development strategy for the company. Prior to founding HiveFire, Deshpande served at both Microsoft and Google. Pawan attended the Massachusetts Institute of Technology (MIT) for both his graduate and undergraduate degrees in Computer Science. (www.hivefire.com)

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Nicole Goodyear

Nicole Goodyear

CEO, President & Co-Founder

Brickfish

As CEO and President of Brickfish®, Nichole oversees all facets of the company. Nichole has a proven executive management record, with years of experience successfully building technology companies. Under her leadership, Brickfish has received the prestigious Red Herring Award as one of the Top 100 Global technology companies in the world, an OMMA Award for Best Viral Campaign, and a Forrester Award for best social program.Nichole is a serial entrepreneur, having helped build many emerging technology startup companies ranging from educational technology, point of sale, multi-media tools, Internet technology and viral social media platforms. A company co-founder, Brickfish represents Nichole's seventh career startup. Since its inception four years ago, Nichole has successfully taken Brickfish from an emerging social media company to an award winning Social Media SolutionTM.As a member of the IAB's Social Media Committee, Nichole is the Chair for the Social Media Buying Guide. Nichole has spoken at OMMA Social, Advertising Week, CES, Digital Hollywood, the Illinois Research Institute, Stanford University, Social Media Strategies for Brands and Professional Athletes and many others.Nichole holds a Bachelor of Science in Business Administration and Computer Information Systems with a minor in Economics from the University of Montana.

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Tim Hayden

Tim Hayden

Chief Strategy Officer & Partner

Blue Clover Studios

Tim Hayden is recognized as a competent speaker and marketing advisor to brands in both the B2C and B2B marketplaces. He is a marketing scientist that studies communications behavior and the technologies that reshape it every day. With more than 15 years of experience in interactive marketing, entertainment and media consulting, Tim brings innovative strategies to life through the integration of mainstream media, events, mobile and social media. At Blue Clover Studios, he leads business development efforts, client strategy and directs execution in national and international marketing efforts. Prior to Blue Clover, Tim spent seven years as CEO of GamePlan Marketing, an Austin-based experiential marketing agency where he coined the term "Live-Mobile-Online." In 2004, he produced a guerilla marketing campaign for the Bluetooth SIG heralded as "The Greatest Tradeshow Marketing Stunt Ever" by the editors of MarketingSherpa. In the years since, Tim has overseen production of Bacardi's first social media/event marketing campaign, Dell's first social media widget, and AMD's most-viewed online video (650K+ views), while achieving other innovative accomplishments for clients such as IBM and Nintendo.

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Nick Koudas

Nick Koudas

CEO and Co-founder

Sysomos

Nick Koudas is a founder and CEO of Sysomos a social media analytics provider. Nick is also a professor at the University of Toronto's computer science department. He holds more than twenty patents, and has published in the areas of text analytics, and data mining. He was a principal member of technical staff at AT&T research laboratories.

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Justin Levy

Justin Levy

Director of Business Development

New Marketing Labs

Justin Levy was Managing Director of That's Great PR, a firm which specializes in writing and distributing SEO press releases for their clients, before joining New Marketing Labs. In this role Justin was responsible for the development of new media marketing strategies, client acquisition strategy, brand development, and development of business processes. At the same time, Justin also was Managing Director of sister company, That's Great News where he oversaw all marketing, special projects and outsourced resources. Prior to that, while in college Justin was Partner/President of a DJ company, Talent Network, where he was responsible for client acquisition, marketing, operations and business strategy. When not busy with New Marketing Labs, Justin is Partner and General Manager of Caminito Argentinean Steakhouse, located in Northampton, MA.

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Mike Lewis

Mike Lewis

Vice President of Marketing

Awareness

Mike is the VP of Marketing at Awareness and is responsible for driving Awareness' brand as the leading on-demand Social Media Marketing Software provider. Before Awareness, Mike founded Stimulate Solutions, a SaaS provider focused on leveraging social media to target leads and increase demand. Previously, Mike led marketing at several early stage firms, growing them into successful organizations. As VP of Marketing at PlatformQ, drove demand, led strategic partnerships and built awareness for the company's premier events. As VP of Marketing at Salesnet, he drove all marketing activities, leading to an acquisition by RightNow (NASDAQ: RNOW). Mike was also President of BMA Boston from 1/05 - 1/09, growing revenue 120% and demand 200%, the largest increases in chapter history. He also serves as the Chairman of Marketing in the Bentley University graduate alumni association. You can find Mike on his blog http://blog.socialepisodes.com, twitter http://twitter.com/bostonmike, facebook http://www.facebook.com/bostonmike and linkedin http://www.linkedin.com/in/lewismich

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Amber Naslund

Amber Naslund

Director of Community

Radian6

Amber Naslund is a social media and marketing practitioner, and the Director of Community for Radian6 social media monitoring. There, she's responsible for client engagement, community building, and helping companies build sound strategies for social media listening, measurement, and engagement.She's spent the last 15 years or so working with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, and has enjoyed a diverse career as a fundraiser, client services professional, corporate marketing director, and an entrepreneur.Amber is also a frequent speaker at conferences and private events, talking about the practical applications and business strategies for the social web. An avid writer and passionate content creator, Amber blogs at AltitudeBranding.com, focusing on community, communication, and the rising tide of social business. She's been recognized among Forbes' 20 Best Social Media and Marketing Blogs By Women, as PostRank's top community management blog of 2009, as one of the Top 10 Social Media Blogs of 2010, and among the AdAge Power 150.

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Jules Pieri

Jules Pieri

CEO and Founder

Daily Grommet

Jules Pieri is founder and CEO of Daily Grommet, a curated online marketplace and video review site where consumers can learn about, share, and buy unique products of great utility, style or invention that haven't hit the big-time yet. Jules has been building consumer brands and developing innovative products for over twenty years. She was previously President and C.O.O. of Ziggs.com, a social networking site for professionals. She held positions as Vice President of Strategic Planning at Stride Rite Corporation and Director of Strategic Marketing and Licensing at Keds Corporation. She also worked with Playskool as a long term product strategy consultant, and was a Vice President at Design Continuum, a leading international product design and engineering consultancy. She lived in Ireland from 2001-2005, where she consulted to consumer facing enterprises. Jules' expertise and enthusiasms span social media, retail, brand, and product strategy.She lives in suburban Boston with her husband and three sons. Jules continues to enthusiastically study the French language and never turns down an invitation to hike or go see a play. You can follow Jules on her blog, http://jules.dailygrommet.com or on Twitter, @julespieri.

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Len Shneyder

Len Shneyder

Director of Deliverability & Messaging

Unica Corporation

Len Shneyder joined Unica with the acquisition of top rated deliverabiity services provider Pivotal Veracity. Before joining Pivotal Veracity Len was Deliverability Operations Manager for Yesmail. Len continues to address the concerns and needs of the world's leading email service providers through his almost 10 years of email knowledge in the role of Director of Partner Relations & Industry Communications. Len is a regular contributor to the Deliverability.com blog in addition to growing critical ISP relationships for Unica's clients and partners.

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Brian Solis

Brian Solis

Principal

PR2.0

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Solis is co-founder of the Social Media Club and is a founding member of the Media 2.0 Workgroup.His blog, PR 2.0, is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. He also runs bub.blicio.us and contributes to TechCrunch, AllThingsD, and WebProNews.His new book written with co-author Deirdre Breakenridge and published by Financial Times Press, "Putting the Public back in Public Relations," is now available at bookstores worldwide.

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Parker Trewin

Parker Trewin

Director of Marketing Communications

Genius.com

Parker Trewin has over twenty years of experience in marketing communications, product management and social media. Throughout his career, Trewin has worked with companies in all stages of development to lead both go-to-market and communication objectives. A Sales 2.0 thought leader, Trewin orchestrated the first ever Sales 2.0 conference which helped define how the Web and social networking can invigorate the sales process. Currently, Trewin is the director of marketing communications at Genius.com, a leading marketing automation provider.

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DJ Waldow

DJ Waldow

Director of Community

Blue Sky Factory

DJ Waldow is the director of community at Blue Sky Factory, a leading email service provider. As an email marketing veteran with over five years of industry experience, DJ helps marketers develop and execute their email and social media campaigns. DJ can be found speaking at industry events, including Internet Retailer, the Email Evolution Conference and the Online Marketing Summit, and writing for popular online publications, such as MediaPosts Email Insider and MarketingProfs. Twitter: @djwaldow Blog: blog.blueskyfactory.com

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Tom Webster

Tom Webster

Vice President Strategy

Edison Research

Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. He has spoken at numerous events including the Advertising Research Foundation's annual conference, the National Association of Broadcasters convention, and the New Media Expo. He is also the author of several widely quoted new media studies, including "The Podcast Consumer Revealed," the fourth iteration of which will be published in May 2009. Edison Research is a global leader in market and consumer research for businesses and media organizations worldwide, and has been the sole provider of exit poll information to the six major news organizations --ABC, CBS, CNN, FOX, NBC and The Associated Press--since 2003. Edison has conducted exit polls and collected precinct vote returns to project and analyze results for every major primary and the general election in 2004, 2006 and 2008.

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Sponsors

 
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