Opening Keynote - What is New Marketing and How Does It Affect My New Business?

4/13/2010 8:30:00 AM

In this session, the New Marketing Experience team leaders will lay out a roadmap for thinking about the changing marketing world and the ever-evolving landscape of digital marketing. It will explore and differentiate between digital marketing and social media marketing and will provide a framework for analyzing which aspects of new marketing fit for your organization.

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Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media

4/13/2010 8:50:00 AM

Social media doesn't belong solely to just marketing, communications or PR. Social media cuts across multiple business units including marketing, communications, PR, sales, IT, legal, customer service, and others. How do you properly involve all of these stakeholders? How do you organize social media within a corporation? This session will help you and your team to break out of the silos and discuss strategies, tactics and case studies of forming the digital bridge within your organization.

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Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media- Deep Dives

4/13/2010 9:15:00 AM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Measurement, Data Interpretation & Analysis: Making Sense of It All

4/13/2010 9:55:00 AM

What's your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your internet marketing to calculate your return on investment and to fine tune every aspect of your internet marketing. Go beyond page views and visitor counts to get at the real bottom line in internet marketing-a real customer feedback loop for every investment. Once you do, you can do more of what works, and less of what doesn't. You'll find that it's amazing how smart you can look when you do what your customers want.

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Measurement, Data Interpretation & Analysis: Making Sense of It All - Deep Dives

4/13/2010 10:25:00 AM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Sales 2.0 - Beyond Cold Calling and Improved Face to Face

4/13/2010 11:05:00 AM

Your sales team knows how to work a database of leads by calling them over and over, hitting them with email blasts, and closing hard. With the new marketing tools available, get inside your prospects' heads. Learn what matters to them outside of the sale. Explore which social tools will full your funnel. Build relationships that facilitate a strong close.

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Sales 2.0 - Beyond Cold Calling and Improved Face to Face -Deep Dives

4/13/2010 11:30:00 AM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Experiential Marketing: From Live to the Web and Back Again

4/13/2010 11:50:00 AM

The rise of the mobile lifestyle will make what happens offline even more influential for brands and consumers. With the web in our pocket, events, retail experiences and other offline media dictate how and when we connect online. Amplify these efforts, reach the audience who couldn't be there in person, and improve your lead prospecting and other goals by taking the experience to other physical touchpoints.

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Experiential Marketing: From Live to the Web and Back Again - Deep Dives

4/13/2010 12:15:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Content Marketing: Attacking the Interwebs from All Angles

4/13/2010 1:35:00 PM

No longer are you worried whether or not you received back the marketing brochure creative and approved this week's new advertising. Now you're being asked to create blogs, video, podcasts, newsletters, webinars, photos, social media news releases, eBooks, online communities, forums, whitepapers and every other form of content imaginable. You don't know where to start or how to manage it all. You don't understand how all of this will help your company develop more leads and help you to close more business. During this session you will learn how other companies like yours are successfully implementing sound content strategies.

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Content Marketing: Attacking the Interwebs from All Angles - Deep Dives

4/13/2010 2:10:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately.

Email Is Alive And Well: Email Marketing Best Practices and Database Development

4/13/2010 2:30:00 PM

Every few weeks you hear a debate flare up over whether or not social media is pushing email by the way side. But, email is not dead! In fact, businesses are sending more email than ever before. Learn how to properly grow and manage your email database and develop email marketing creative's that will increase your open, click and sharing rates.

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Email Is Alive And Well: Email Marketing Best Practices and Database Development- Deep Dives

4/13/2010 2:55:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately.

The Brand "You" versus the Brand You Represent

4/13/2010 3:35:00 PM

Social Media affects us personally and professionally. As our activities develop on both fronts, our personal brand and the brands we represent, along with the corresponding social graphs tied to each, will inevitably collide. This discussion will prescribe a remedy that puts Multiple Personalities in Order. The session will examine strategies to develop a dedicated persona and presence for the companies we epitomize as well as how to separate and nurture the distinctive voices and profiles we must foster to protect our own identities and relationships.

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The Brand "You" versus the Brand You Represent - Deep Dives

4/13/2010 3:55:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately.

Listening, Monitoring, and Wiring Your Company for Benefit

4/13/2010 4:15:00 PM

We've told you to listen for over two years now. Let's get much deeper into this and explore how to wire your company to react to every pulse that hits your network. Learn the many facets of monitoring, including PR, marketing/sales opportunity, development and research, and more. Go beyond sentiment and name recognition and see the next generation of what to do with this from a marketing and company-wide opportunity focus.

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Listening, Monitoring, and Wiring Your Company for Benefit - Deep Dives

4/13/2010 4:40:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately.

Closing Keynote

4/13/2010 5:00:00 PM

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