New Marketing Experience 2010 - San Francisco

Fort Mason Center

Agenda

4/13/2010
07:45 - 08:30Registration
08:30 - 08:50Opening Keynote - What is New Marketing and How Does It Affect My New Business?
Chris Brogan, President
New Marketing Labs
Justin Levy, Director of Business Development
New Marketing Labs
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
08:50 - 09:15Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
Scott Albro, Founder and CEO
Focus
09:15 - 09:35Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media- Deep Dives
09:35 - 09:55Showcase Opens
09:55 - 10:25Measurement, Data Interpretation & Analysis: Making Sense of It All
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
Tom Webster, Vice President Strategy
Edison Research
Nicole Goodyear, CEO, President & Co-Founder
Brickfish
10:25 - 10:45Measurement, Data Interpretation & Analysis: Making Sense of It All - Deep Dives
10:45 - 11:05Networking Break
11:05 - 11:30Sales 2.0 - Beyond Cold Calling and Improved Face to Face
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
Michael Damphousse, CEO / CMO
Green Leads
Parker Trewin, Director of Marketing Communications
Genius.com
11:30 - 11:50Sales 2.0 - Beyond Cold Calling and Improved Face to Face -Deep Dives
11:50 - 12:15Experiential Marketing: From Live to the Web and Back Again
Justin Levy, Director of Business Development
New Marketing Labs
Tim Hayden, Chief Strategy Officer & Partner
Blue Clover Studios
12:15 - 12:35Experiential Marketing: From Live to the Web and Back Again - Deep Dives
12:35 - 01:35Visit the Showcase and Lunch
01:35 - 02:10Content Marketing: Attacking the Interwebs from All Angles
Chris Brogan, President
New Marketing Labs
Mike Lewis, Vice President of Marketing
Awareness
Natanya Anderson, VP Content Strategy and Delivery
Powered
Pawan Deshpande, CEO
HiveFire
Rick Burnes, Inbound Marketing Manager
HubSpot
02:10 - 02:30Content Marketing: Attacking the Interwebs from All Angles - Deep Dives
02:30 - 02:55Email Is Alive And Well: Email Marketing Best Practices and Database Development
Stu Carty, Regional Development Director
Constant Contact
Justin Levy, Director of Business Development
New Marketing Labs
DJ Waldow, Director of Community
Blue Sky Factory
Len Shneyder, Director of Deliverability & Messaging
Unica Corporation
02:55 - 03:15Email Is Alive And Well: Email Marketing Best Practices and Database Development- Deep Dives
03:15 - 03:35Networking Break
03:35 - 03:55The Brand "You" versus the Brand You Represent
Brian Solis, Principal
PR2.0
03:55 - 04:15The Brand "You" versus the Brand You Represent - Deep Dives
04:15 - 04:40Listening, Monitoring, and Wiring Your Company for Benefit
Chris Brogan, President
New Marketing Labs
Amber Naslund, Director of Community
Radian6
DJ Waldow, Director of Community
Blue Sky Factory
Nick Koudas, CEO and Co-founder
Sysomos
Jules Pieri, CEO and Founder
Daily Grommet
04:40 - 05:00Listening, Monitoring, and Wiring Your Company for Benefit - Deep Dives
05:00 - 05:30Closing Keynote
Chris Brogan, President
New Marketing Labs

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