Natanya Anderson

VP Content Strategy and Delivery

Powered

As Vice President of Content Strategy and Delivery, Natanya Anderson guides the development and delivery of creative content to Powered's clients, including HP, Sony, iVillage, Atkins and RadioShack. Natanya brings over 15 years of experience developing strategic online content for leading brands and has worked across all areas of creative delivery, from integration of content and technology to development of creative strategies in support of client marketing programs. Her team provides content across a variety of formats, from video and rich Flash-based user environments to in-depth courses and engaging web content. Ms. Anderson has authored more than a dozen books on web technologies and has been on the faculty of several national conferences: including HP World, Mac World, and HP + Interop.

David Baeza

Vice President, Demand Generation

Citrix Online

David leads the global Demand Generation team for Citrix Online's, GoTo family of products. The team develops and executes the Marketing plans which drive new demand, ecommerce customer acquisition, sales leads and related revenue. Word-of-mouth is the top box response when asking customers where they heard about our services. The message is reinforced via national and local marketing initiatives. In addition to going outbound via traditional media we spend an inordinate amount of time listening via social media, customer interviews and customer experience councils. Every day we learn from our prospects, customers and peers. We encourage the use of social media for social good, and for harnessing the continuous loop of web conversation.

David is a contributing blogger for Workshifting.com, a Council member at Creative Good and he speaks at events on the topic of Media. He is the Lead Organizer for Santa Barbara Twestival. Advisor to Twitterkids.org. For fun, you can find him tweeting about wine at http://twitter.com/manonthevine

David holds an MBA from Nova Southeastern University and a Bachelors Degree in Finance from Cal Poly, Pomona. Continuing Education: Harvard Business School: Consumer Marketing Strategy, 2006

Chris Barger

Director Social Media

General Motors

Christopher Barger is Director, Global Social Media at General Motors. He is responsible for setting General Motors' communications strategy in "social media;" he and his team coordinate and counsel authors for GM's corporate blogs, build and manage GM's relationships with influential voices from across the social media landscape, and provide GM's personal presence on networks like Twitter and Facebook, serving as the first online point of contact between many consumers and the company.

Paula Berg

Digital Media Leader

Linhart PR

Paula Berg is the new Digital Media Leader at Linhart PR, a national communications counseling firm based in Denver, CO, where she specializes in social media strategy, integration, infrastructure, and crisis management. Paula earned her social media stripes at Southwest Airlines, where she served as the company's first Manager of Emerging Media, responsible for the development of the airlines' now acclaimed social media strategy. She also led the airline's six-person emerging media team, with the goal of integrating social media into every internal and external communication efforts to support company objectives and meet customer expectations. Under her leadership, the airlines' blog, "Nuts About Southwest," was named Best Blog by PR News in 2007, 2008, and 2009, and has been cited in countless publications ranging from Wired magazine to the Wall Street Journal for providing a community for loyal Customers, serving as a virtual focus group, and influencing several business decisions. Prior to her work in social media, Paula was a company spokesperson with emphasis on media relations and reputation management. Paula also supervised on-location production of Airline!, Southwest's reality series for the A&E Television Network.

Colin Bower

Senior Vice President/Chief Operating Officer

New Marketing Labs

Colin Bower is responsible for Business and Corporate strategy at NML. Colin has 19 years experience as a successful media, business and strategy professional, having advised clients, managed groups and companies across online, digital and wireless platforms. Colin was AOL Interactive's Director of Business Development where he was responsible for working with best in class partners to develop marketing and ad campaigns in the information, communications technology and finance verticals. Colin has been a successful CEO in the digital media space, restructuring and bringing a European public media company profitably into the digital world by generating new revenue through interactive content development and sales.

Chris Brogan

President

New Marketing Labs

Chris Brogan uses social media and other web technologies to build digital relationships for businesses, organizations, and individuals. He blends his ten years experience in social media with 16 years of enterprise technology experience to deliver actionable strategies for companies to use to engage their communities and build business relationships. Chris's blog is in the Technorati Top 100 blogs in the world, and ranks in the top 20 of the Advertising Age Power150. Chris is the co-founder of PodCamp, the international new media conference series with over 60 successful events all over the world. He is the co-author of a new book, Trust Agents, with Julien Smith, about these very topics.

Rick Burnes

Inbound Marketing Manager

HubSpot

Rick Burnes is Inbound Marketing Manager at HubSpot, a leader in marketing software for small- and medium-sized businesses. He leads HubSpot's content marketing team -- the group of marketers that uses social media, content and search engine optimization to get HubSpot found by prospective customers. Prior to HubSpot, Rick was co-founder of Faneuil Media, a startup that provided inbound marketing solutions for local businesses. From 2001-2004 Rick worked at NYTimes.com, where he managed the launch of new sections, including search and theater. He started at The Times two months before 9/11 and spent his first year working on the Pulitzer-Prize-winning Nation Challenged section. He has also worked at Google, The Moscow Times and The New Bedford Standard Times. Rick is active on Twitter (www.twitter.com/rickburnes) and occasionally posts on his personal blog (www.rickburnes.com). He resides in Cambridge, MA.

David Carter

Founder and CTO

Awareness

David provides the overall technology direction of the company and consults with our customers to align their internet strategy with their corporate objectives. David founded WebPartz Inc. which was acquired by Awareness in March of 2003. Prior to forming WebPartz, he spent 11 years at Microsoft where he had held various positions including Manager of Internet Strategy, Marketing Manager Knowledge Management, Content Management, and eCommerce products. In each of these roles he worked closely with large corporations rolling out the Microsoft platform and developing a business strategy. His last role was as Internet Strategy Manager where he oversaw sections of microsoft.com and Microsoft Canada's Intranet.

Sarah Evans

Owner

Sevans Strategy

Sarah is a public relations and new media consultant in Chicago. A self-described "social media freak," Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists, and bloggers on the microblogging platform, Twitter. She is a guest writer for Mashable; runs her own blog at PRsarahevans.com; and shares a daily resource for PR professionals called Commentz. Sarah can be seen in the February 2010 edition of Vanity Fair's America's Tweethearts, Forbes' 14 Power Women to Follow on Twitter, and Entrepreneur's 10 Hot Startups.

Steve Furman

Director E-Business

Discover

Steve A. Furman is Director E-Business for Discover Financial Services (NYSE: DFS). Discover is a leading credit card issuer and electronic payment services company, and one of the most recognized brands in U.S. financial services. He is responsible for the design, customer experience, mobile and social media for Discover.com, the firm's consumer facing site serving millions of customers.

Tyler Garns

VP Marketing

InfusionSoft

Tyler Garns is the VP of Marketing for Infusionsoft, a web-based sales and marketing automation software that helps small businesses convert more leads, save time and manage more with less. He is a widely known expert on email marketing 2.0 and has worked with thousands of marketers over his career helping them experience the power of automation combined with customized, behavior-based email. He's a well-known small business expert who speaks to audiences across the country on how marketers can boost their programs through more effective ways to market. As well, he's been the keynote at the Infusionsoft Email Marketing 2.0 Revolution 9-City Tour. Tyler writes for popular online publications, such as Small Business Trends, 1:1 Media, MarketingProfs and the Infusion Blog. You can find him at Twitter:@tylergarns or the Infusion Blog: www.infusionblog.com.

Tim Hayden

Chief Strategy Officer & Partner

Blue Clover Studios

Tim Hayden is recognized as a competent speaker and marketing advisor to brands in both the B2C and B2B marketplaces. He is a marketing scientist that studies communications behavior and the technologies that reshape it every day. With more than 15 years of experience in interactive marketing, entertainment and media consulting, Tim brings innovative strategies to life through the integration of mainstream media, events, mobile and social media. At Blue Clover Studios, he leads business development efforts, client strategy and directs execution in national and international marketing efforts. Prior to Blue Clover, Tim spent seven years as CEO of GamePlan Marketing, an Austin-based experiential marketing agency where he coined the term "Live-Mobile-Online." In 2004, he produced a guerilla marketing campaign for the Bluetooth SIG heralded as "The Greatest Tradeshow Marketing Stunt Ever" by the editors of MarketingSherpa. In the years since, Tim has overseen production of Bacardi's first social media/event marketing campaign, Dell's first social media widget, and AMD's most-viewed online video (650K+ views), while achieving other innovative accomplishments for clients such as IBM and Nintendo

Jay Henderson

Director, Segment Managment

Unica Corporation

As director of segment management at Unica, Jay Henderson is responsible for analyzing the Enterprise Marketing Management (EMM) market; defining and delivering differentiated solutions; and implementing go-to-market programs. Mr. Henderson has over ten years' experience in marketing at both early-stage and well-established companies. Prior to joining Unica, Mr. Henderson was director of marketing at text analytics pioneer ClearForest (acquired by Reuters). He was also senior product manager at SPSS where he ran a line of business focused on customer analytics for the web channel. In addition, Mr. Henderson has held positions at NetGenesis (acquired by SPSS), Cambridge Technology Group, and 3Com. He holds a BS degree from MIT's Sloan School of Management and an advanced degree from the Sorbonne (Paris IV).

Justin Levy

Director of Business Development

New Marketing Labs

Justin Levy is Director of Business Development, Corporate Strategy & Client Services of New Marketing Labs, a new media marketing agency. In this role Justin helps large and mid-sized businesses navigate the unknown seas of new media marketing including how to use social media tools, blogs, community platforms, and listening tools to drive business value. Justin and his team help their clients to move the needles that they care about moving using these new and emerging resources. Clients include: SAS, Sony, PepsiCo, Microsoft, Citrix Online, Titleist, The Henry Ford, and several other best-in-class clients. Justin is also the conference director of the Inbound Marketing Summit and New Marketing Experience conferences. When not busy with New Marketing Labs, Justin is Partner and General Manager of Caminito Argentinean Steakhouse, located in Massachusetts. Through the use of social media marketing techniques, Justin has successfully grown his steakhouse at least 20% in sales every month for 24 months straight. Because of this success, Justin and Caminito have been featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world. Justin writes and creates media of all kind over at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge and one of the top 5,000 blogs worldwide according to Technorati. Justin is founder and editor of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips and recipes, as well as currently writer and co-editor at workshifting.com, a blog dedicated to the mobile and diversified workforce. Justin is the author of the forthcoming book, "Facebook Marketing: Designing Your Next Marketing Campaign" slated for release in May 2010. Justin received a Master's degree in Homeland Security from the University of Connecticut as well as dual undergraduate degrees in Sociology and Criminal Justice from the University of Hartford.

Amber Naslund

Director of Community

Radian6

Amber Naslund is a social media and marketing practitioner, and the Director of Community for Radian6 social media monitoring. There, she's responsible for client engagement, community building, and helping companies build sound strategies for social media listening, measurement, and engagement. She's spent the last 15 years or so working with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, and has enjoyed a diverse career as a fundraiser, client services professional, corporate marketing director, and an entrepreneur. Amber is also a frequent speaker at conferences and private events, talking about the practical applications and business strategies for the social web. An avid writer and passionate content creator, Amber blogs at AltitudeBranding.com, focusing on community, communication, and the rising tide of social business. She's been recognized among Forbes' 20 Best Social Media and Marketing Blogs By Women, as PostRank's top community management blog of 2009, as one of the Top 10 Social Media Blogs of 2010, and among the AdAge Power 150.

Steve Robinson

Regional Development Director

Constant Contact

Steve is Constant Contact's small business expert in Illinois andWisconsin. A knowledgeable marketing expert with 27 years ofexperience, Steve has helped hundreds of small businesses, associations,and nonprofits develop and implement effective email marketing and onlinesurvey strategies.A popular speaker and educator, Steve gives small businesses andnonprofits the tools, techniques, and strategies they need to grow andexpand their business and to maximize the power of relationshipmarketing.Steve's experience in small business ownership, business development, sales, and fundraisinghelp associations, small businesses and nonprofits achieve success. As a small business owner,advocate, and marketing expert, he understands the importance of staying connected with one'scustomer base and using affordable marketing technologies to do it. Steve strives to helpassociations, small businesses, and nonprofits learn how to build lasting relationships with emailmarketing.Steve has developed his marketing knowledge and expertise through a variety of workexperiences. His experience includes serving as President of the Lake County Chamber ofCommerce, as a partner in Graphic Bytes LLC, a graphic design and printing firm, and as theBusiness Development Director for Metropolitan Fire Restoration Services. He spent 9 yearsfundraising for non profit associations including the National Alzheimer's Association, the JewishUnited Fund of Metropolitan Chicago and the Glenkirk Association. Steve has served on avariety of charitable Boards of Directors including two terms as Chairman of the DBR Chamber ofCommerce, seven years as Vice President of Communications for Together We InfluenceGrowth, and was twice named to Crain's Chicago Business Who's Who in Non-ProfitManagement.

Tore Steen

VP of Marketing & Business Development

Janrain

Tore has over 15 years experience in online marketing and advertising, strategic business development, and mergers and acquisitions. Prior to Janrain, Tore was the VP of Business and Corporate Development for WebTrends, Director of Business Development at EarthLink, and eBusiness Development Director for AAA.com. Tore earned an MBA from Duke University and a BA in Political Science from the University of Notre Dame.

David Thomas

Social Media Manager

SAS

DJ Waldow

Director of Community

Blue Sky Factory

DJ Waldow is the director of community at Blue Sky Factory, a leading email service provider. As an email marketing veteran with over five years of industry experience, DJ helps marketers develop and execute their email and social media campaigns. DJ can be found speaking at industry events, including Internet Retailer, the Email Evolution Conference and the Online Marketing Summit, and writing for popular online publications, such as MediaPosts Email Insider and MarketingProfs. Twitter: @djwaldow Blog: blog.blueskyfactory.com

Tom Webster

Vice President Strategy

Edison Research

Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. He has spoken at numerous events including the Advertising Research Foundation's annual conference, the National Association of Broadcasters convention, and the New Media Expo. He is also the author of several widely quoted new media studies, including "The Podcast Consumer Revealed," the fourth iteration of which will be published in May 2009. Edison Research is a global leader in market and consumer research for businesses and media organizations worldwide, and has been the sole provider of exit poll information to the six major news organizations --ABC, CBS, CNN, FOX, NBC and The Associated Press--since 2003. Edison has conducted exit polls and collected precinct vote returns to project and analyze results for every major primary and the general election in 2004, 2006 and 2008.