Opening Keynote - What is New Marketing and how does it affect my business?

9/21/2010 8:30:00 AM

In this session, the New Marketing Experience team leaders will lay out a roadmap for thinking about the changing marketing world and the ever-evolving landscape of digital marketing. It will explore and differentiate between digital marketing and social media marketing and will provide a framework for analyzing which aspects of new marketing fit for your organization.

Speakers:

Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media

9/21/2010 8:40:00 AM

Social media doesn't belong solely to just marketing, communications or PR. Social media cuts across multiple business units including marketing, communications, PR, sales, IT, legal, customer service, and others. How do you properly involve all of these stakeholders? How do you organize social media within a corporation? This session will help you and your team to break out of the silos and discuss strategies, tactics and case studies of forming the digital bridge within your organization.

Speakers:

Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media - Deep Dives

9/21/2010 9:10:00 AM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Slashing Through Red-Tape to Revolutionize Corporate Communication

9/21/2010 9:20:00 AM

For more than four years, Paula Berg led Southwest Airlines' social media efforts, first, with its award-winning corporate blog, Nuts About Southwest, later with tools including Twitter, YouTube, LinkedIn, Facebook, and a series of Employee blogs. Along the way, she has experienced both highs and lows, forcing her to completely rethink corporate communications. From virtual riots and industry crises to employee relations and revenue generation, Paula has learned how to leverage social media to successfully support company needs and meet public expectations. But more than blogging, Tweeting, or Facebooking, she learned how to slash through red tape and outdated corporate infrastructure to truly revolutionize the business of communication. Through real-life case studies from the last five years, Paula will show you how she has maintained successful online communities, redesigned communication infrastructure to fit the current landscape, and share every lesson she's learned along the way.

Speakers:

Measurement, Data Interpretation & Analysis: Making Sense of It All

9/21/2010 9:50:00 AM

What's your Internet marketing program worth? How do you know how much to spend on search or social media or blogs or anything else? Learn to apply direct marketing principles to your internet marketing to calculate your return on investment and to fine tune every aspect of your internet marketing. Go beyond page views and visitor counts to get at the real bottom line in internet marketing-a real customer feedback loop for every investment. Once you do, you can do more of what works, and less of what doesn't. You'll find that it's amazing how smart you can look when you do what your customers want.

Speakers:

Measurement, Data Interpretation & Analysis: Making Sense of It All - Deep Dives

9/21/2010 10:15:00 AM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

What's Next for PR, Strategy and Technology

9/21/2010 11:00:00 AM

With tech innovations flooding the market, distinguishing what you need (from what you want) can be challenging. Find out about the future must-have tools and techniques that will keep your projects competitive.

Speakers:

Keynote Presentation - Adjusting Your Marketing Spend and Tactics for Social Media

9/21/2010 11:30:00 AM

You're looking to understand how Twitter and Facebook and blogging and YouTube and all these other tools interweave with your marketing. Learn how to understand the differences between spending for the social web, and/or the human costs of all the time it takes to succeed with these new tools. We'll lay out some simple strategies and then talk more about spend, tactics, and the human cost of doing human business with the social web. This is not your typical "twitter is cool!" presentation. This is the details, the nuts, the bolts, and everything in between.

Speakers:

Content Marketing: Attacking the Interwebs from All Angles

9/21/2010 1:00:00 PM

No longer are you worried whether or not you received back the marketing brochure creative and approved this week's new advertising. Now you're being asked to create blogs, video, podcasts, newsletters, webinars, photos, social media news releases, eBooks, online communities, forums, whitepapers and every other form of content imaginable. And who is visiting your site, reading all of this content? Successful content strategies are based on an understanding of who is accessing the content and what they find valuable, then working to keep them there longer. Content, user registration and relationship building are the keys to this session on content management.

Speakers:

Content Marketing: Attacking the Interwebs from All Angles - Deep Dives

9/21/2010 1:30:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Tales From The Trenches: Social Media Lessons From GM's Turbulent Two Years

9/21/2010 1:45:00 PM

Few companies have had PR challenges, much less social media tests, as intense as GeneralMotors over the past two years. From the worst case scenario of 2009 to the challenge of reputational repair in 2010, GM's social media program has had a baptism by fire. Along the way, GM's team has learned lessons on not only how to handle a crisis in the social web, but how to go about rebuilding consumer trust and earning credibility with consumers both within the social web and without. Christopher Barger, GM's Director of Social Media, will discuss what the company has learned and what your organization might take from their experience.

Speakers:

Email Is Alive And Well: Email Marketing Best Practices and Database Development

9/21/2010 2:15:00 PM

Every few weeks you hear a debate flare up over whether or not social media is pushing email by the way side. But, email is not dead! In fact, businesses are sending more email than ever before. Learn how to properly grow and manage your email database and develop email marketing creative's that will increase your open, click and sharing rates.

Speakers:

Email Is Alive And Well: Email Marketing Best Practices and Database Development - Deep Dives

9/21/2010 2:45:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Listening, Monitoring, and Wiring Your Company for Benefit

9/21/2010 3:30:00 PM

We've told you to listen for over two years now. Let's get much deeper into this and explore how to wire your company to react to every pulse that hits your network. Learn the many facets of monitoring, including PR, marketing/sales opportunity, development and research, and more. Go beyond sentiment and name recognition and see the next generation of what to do with this from a marketing and company-wide opportunity focus.

Speakers:

Listening, Monitoring, and Wiring Your Company for Benefit - Deep Dives

9/21/2010 4:00:00 PM

In this deep dive you will discuss the previous panel discussion with a group of your peers about innovative marketing programs that you have implemented and have looked at implementing and will discuss what worked / what did not work/ and what needs to be improved as well as brainstorm on key take-aways that can be implemented immediately

Experiential Marketing From Live to the Web and Back Again

9/21/2010 4:15:00 PM

The rise of the mobile lifestyle will make what happens offline even more influential for brands and consumers. With the web in our pocket, events, retail experiences and other offline media dictate how and when we connect online. Amplify these efforts, reach the audience who couldn't be there in person, and improve your lead prospecting and other goals by taking the experience to other physical touchpoints.

Speakers: