New Marketing Experience - Chicago

September 21, 2010

Museum of Science + Industry

Agenda

9/21/2010
07:45 - 08:30Registration and Continental Breakfast
08:30 - 08:40Opening Keynote - What is New Marketing and how does it affect my business?
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
Justin Levy, Director of Business Development
New Marketing Labs
08:40 - 09:10Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
David Thomas, Social Media Manager
SAS
David Baeza, Vice President, Demand Generation
Citrix Online
Steve Furman, Director E-Business
Discover
09:10 - 09:20Forming the Digital Bridge: Aligning Your Stakeholders to Take on Social Media - Deep Dives
09:20 - 09:50Slashing Through Red-Tape to Revolutionize Corporate Communication
Paula Berg, Digital Media Leader
Linhart PR
09:50 - 10:15Measurement, Data Interpretation & Analysis: Making Sense of It All
Tom Webster, Vice President Strategy
Edison Research
Colin Bower, Senior Vice President/Chief Operating Officer
New Marketing Labs
Jay Henderson, Director, Segment Managment
Unica Corporation
10:15 - 10:30Measurement, Data Interpretation & Analysis: Making Sense of It All - Deep Dives
10:30 - 11:00Networking Break
11:00 - 11:30What's Next for PR, Strategy and Technology
Sarah Evans, Owner
Sevans Strategy
11:30 - 12:00Keynote Presentation - Adjusting Your Marketing Spend and Tactics for Social Media
Chris Brogan, President
New Marketing Labs
12:00 - 01:00Lunch and Networking
01:00 - 01:30Content Marketing: Attacking the Interwebs from All Angles
Natanya Anderson, VP Content Strategy and Delivery
Powered
Rick Burnes, Inbound Marketing Manager
HubSpot
Justin Levy, Director of Business Development
New Marketing Labs
Tore Steen, VP of Marketing & Business Development
Janrain
David Carter, Founder and CTO
Awareness
01:30 - 01:45Content Marketing: Attacking the Interwebs from All Angles - Deep Dives
01:45 - 02:15Tales From The Trenches: Social Media Lessons From GM's Turbulent Two Years
Chris Barger, Director Social Media
General Motors
02:15 - 02:45Email Is Alive And Well: Email Marketing Best Practices and Database Development
DJ Waldow, Director of Community
Blue Sky Factory
Justin Levy, Director of Business Development
New Marketing Labs
Tyler Garns, VP Marketing
InfusionSoft
Steve Robinson, Regional Development Director
Constant Contact
02:45 - 03:00Email Is Alive And Well: Email Marketing Best Practices and Database Development - Deep Dives
03:00 - 03:30Networking Break
03:30 - 04:00Listening, Monitoring, and Wiring Your Company for Benefit
Amber Naslund, Director of Community
Radian6
Chris Brogan, President
New Marketing Labs
04:00 - 04:15Listening, Monitoring, and Wiring Your Company for Benefit - Deep Dives
04:15 - 04:45Experiential Marketing From Live to the Web and Back Again
Tim Hayden, Chief Strategy Officer & Partner
Blue Clover Studios

Featured Speakers

Chris Brogan

Chris Brogan

Read Bio
Connect with Chris
email chris [at] chrisbrogan [dot] com
Feed chrisbrogan.com
Twitter @chrisbrogan
Facebook dotchrisbrogan
LinkedIn in/chrisbrogan
Justin Levy

Justin Levy

Read Bio
Connect with Justin
email jlevy [at] newmarketinglabs [dot] com
Feed justinrlevy.com
Twitter @justinlevy
Facebook justinlevy
LinkedIn in/justinlevy
Colin Bower

Colin Bower

Read Bio
Connect with Colin
email cbower [at] newmarketinglabs [dot] com
Twitter @colinmbower
LinkedIn in/colinmbower

Sponsors

 
.